Olsztyn and RedComm – this is how orderly Visual Identification System and fundamental assumptions for the City Information System were created.

Rational premises played an equal role in the preparation of creative proposals – brand analysis, its benefits, target group, etc.
– but also emotional premises – direct reception of the city, its inhabitants, interesting places, unforgettable atmosphere.

In the work on the project, we focused on showing in an attractive and interesting way those attributes of the city that are a source of pride for its residents and the reason for visitors to the city to be the next visit.