Campaign, event and, above all, sales promotion implemented in shopping centers based on the concept of cooperation with a celebrity – Robert Sowa.

Taking advantage of the wave of interest in cooking programs, we invited shopping center customers to have fun together. During the event, you could meet with a celebrity chef – Robert Sowa, and while shopping you could get books with his recipes.

Activation was supported by a multi-channel campaign featuring Robert Sowa (outdoor, radio, press, internet) and BTL activities at level of shopping center.