A new strategy, creative line and advertising campaign prepared for the Jantar Shopping Centre in Słupsk.

A thorough analysis of the brand’s potential, taking into account current trends and consumer attitudes, resulted in a creative strategy based on the big idea contained in the slogan: MORE THAN SHOPPING.

Consistent multi-channel communication has contributed to the effective competition of the Słupsk gallery for today’s leading position on the retail market in Western Pomerania.